Canadian Blood Services
Art Direction
2022
Art direction for the launch of the new 'Make all the Difference' brand platform for Canadian Blood Services (CBS).
Real people with real stories are always at the core of who CBS centres. Through 15s and 30s spots cut from hour-long interviews with real recipients and donors of lifesaving blood, plasma, stem cells, and organs and tissues, we communicate that by donating or registering to donate with CBS you don't just improve one person's life, you impact everyone in their life.
Real people with real stories are always at the core of who CBS centres. Through 15s and 30s spots cut from hour-long interviews with real recipients and donors of lifesaving blood, plasma, stem cells, and organs and tissues, we communicate that by donating or registering to donate with CBS you don't just improve one person's life, you impact everyone in their life.
Additionally, we created countless static social, DOOH, banners, and Tiktok assets for the launch adhering to the strategic funnel.
BTS :-)
Grey Canada
Executive Creative Director: Mark Mason
Associate Creative Directors: Jamie Spears & Maxime Landreville
Copywriter: Ryan Paterson
Production: Neal Owusu, Jessica Ortiz, Ashley Barth
Photographer: Ronald Tsang
Editing: 1308 Pictures
Props: Lara McGraw
