Lucid
Brand design, packaging design, web design
2019
Lucid aims to address the major issues people have when it comes to skincare: gender-agnostic, natural, non-irritating ingredients, free of parabens, sulfates, and phthalates, low waste, vegan, and palm-oil free. The branding communicates a natural feeling, only using brown kraft paper, white and black inks, while maintaining a luxury appearance.⁣

I conceived of the visual identity, created original dielines, designed the packaging, built and photographed the physical prototypes, and carried the identity through to e-commerce landing page.
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🏆 Silver Graphis New Talent 2021⁣

*Concept Project

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