![](https://cdn.myportfolio.com/ab22c523-f86a-4bb8-acd7-01c751f5ecd7/a8a7fffd-2a12-449c-9dbb-5d38883d0785_rw_1920.jpg?h=97bccfa8ab4bf0acccfbd90eff259a2e)
Lucid
Brand design, packaging design, web design
2019
Lucid aims to address the major issues people have when it comes to skincare: gender-agnostic, natural, non-irritating ingredients, free of parabens, sulfates, and phthalates, low waste, vegan, and palm-oil free. The branding communicates a natural feeling, only using brown kraft paper, white and black inks, while maintaining a luxury appearance.
I conceived of the visual identity, created original dielines, designed the packaging, built and photographed the physical prototypes, and carried the identity through to e-commerce landing page.
🏆 Silver Graphis New Talent 2021
🏆 Silver Graphis New Talent 2021
*Concept Project
![](https://cdn.myportfolio.com/ab22c523-f86a-4bb8-acd7-01c751f5ecd7/a800b342-16f7-4f54-a423-24882387a34b_rw_1920.jpg?h=a992b53bbc6bab28a110f08e4318bb31)
![](https://cdn.myportfolio.com/ab22c523-f86a-4bb8-acd7-01c751f5ecd7/6cba7628-764c-4ea4-a08b-db63c6258216_rw_1920.jpg?h=dc471f66418d6d01853bfcf668c69ea9)
![](https://cdn.myportfolio.com/ab22c523-f86a-4bb8-acd7-01c751f5ecd7/b6d31ff1-3011-4dd5-9971-01aea4395770_rw_1920.jpg?h=3b104e19f6a31f380809624ffbf788a8)
![](https://cdn.myportfolio.com/ab22c523-f86a-4bb8-acd7-01c751f5ecd7/b77c1a81-1ad2-4798-b9d5-fa1f087665a4_rw_1920.jpg?h=e55d1c0771a6351fd232a6562b73a666)
![](https://cdn.myportfolio.com/ab22c523-f86a-4bb8-acd7-01c751f5ecd7/16f0229e-7697-4b9b-afe6-f9fc4add98ac_rw_1920.jpg?h=4630249c79d46932a4bd6060ae93d03a)
![](https://cdn.myportfolio.com/ab22c523-f86a-4bb8-acd7-01c751f5ecd7/71270c7e-a6fb-4cbc-9419-2614481f30c1_rw_1920.jpg?h=6d390eca685b535564b6a4a83b6fd3ef)
![](https://cdn.myportfolio.com/ab22c523-f86a-4bb8-acd7-01c751f5ecd7/c357f310-ed95-4f8d-957d-3f0338544cd4_rw_1920.jpg?h=41b2181b68938079d1ef93bcf83d4eb8)
![](https://cdn.myportfolio.com/ab22c523-f86a-4bb8-acd7-01c751f5ecd7/0d1c9281-9177-4ecd-a899-7726f933ba39_rw_1920.jpg?h=37ec3b523fae39622d0ccbee6c1eb2b9)
![](https://cdn.myportfolio.com/ab22c523-f86a-4bb8-acd7-01c751f5ecd7/43c3933a-938d-4f6f-b6fb-7217e951331c_rw_1920.jpg?h=0dbb23895f3bed9f31d7d376dc5a77e7)
![](https://cdn.myportfolio.com/ab22c523-f86a-4bb8-acd7-01c751f5ecd7/1771d74b-8a8b-456d-ab07-10b8d86930b0_rw_1920.jpg?h=eec629971fa243ba1085f97a38f18095)